A story involving whiskey and the impossible

Laying the Groundwork
The mission began with books and observations. These years were dedicated to building a deep scientific foundation, understanding the complex biology of the European lobster, and identifying the specific environmental needs required to raise them on land.

Proving the Concept
Theory transitioned into practice with the launch of pilot-scale production. This phase was crucial for testing whether the research from previous years could be scaled into a functional, living system where lobsters could survive and grow in a controlled environment.

Weathering the Storm
The global financial crisis presented a significant hurdle. While many startups collapsed due to a lack of capital, the farm navigated the economic downturn, maintaining its operations and proving the resilience of the business model despite a harsh investment climate.

Stepping Stones to Commerce
With the economy stabilizing, the farm moved into semi-commercial production. This was the first time the operation moved beyond "testing" and began focusing on the logistics of consistent, larger-scale output.

Market Validation
A major breakthrough year. The farm successfully delivered 10,000 lobsters to the market, receiving "market validation." This proved that top-tier chefs and consumers were eager for a sustainable, high-quality alternative to wild-caught lobster.

The Trial by Fire
Just as the company found its footing, a disastrous fire leveled the facility. In a single night, over a decade of physical progress was lost. This moment defined our company; rather than quitting, we chose to use the loss as a "revitalization" point to build back with better technology.

2D Automation
During the "Revamp" phase, the company embraced the new industry. We validated a fully automatic system using robotics and 2D camera vision, which allowed for the individual handling of lobsters—a task previously thought too labour-intensive for commercial viability.

Seeing in 3D
Innovation leaped forward with the integration of 3D camera vision. This allowed the robotic systems to perceive depth and volume, significantly improving the precision of the automated handling and monitoring of the animals.

Mastering the Life Cycle
The team solved one of the hardest problems in aquaculture: the nursery stage. They validated fully automatic hatching and larvae classification, ensuring that the most delicate part of the lobster's life could be managed by technology without human error.

Welfare and Integration
Before going full-scale, the company focused on ethics and efficiency. They validated advanced animal welfare standards and integrated the entire process—from the brood-stock (parents) to the hatchery, all the way to the "on-growing" phase where lobsters reach market size.

Full-Scale Commercial Success
The journey reaches its current peak with the start of commercial production at a scale of 30 metric tonnes. By using circular and sustainable methods, the farm is now producing lobster in a way that protects the ocean while meeting global demand.

Industrial Upscaling & Visionary Volumes

Building on the success of 2025, the year 2026 focuses on rapid industrial expansion and meeting the massive global demand for premium lobster. By leveraging modular technology and high-efficiency automation, the farm moves into "visionary volumes"—scaling production capacity to become a dominant, year-round supplier of sustainable seafood while exporting its world-leading autonomous farming platform to the international market.